Retiring the Rooster

After 10 Years, the Rooster Is Retiring.

He stood guard over our name, our business and our brand. Now it’s time for a new chapter.

For nearly a decade, the rooster was part of who we were. He appeared on our branding, represented our company, and stood proudly alongside a name that people rarely forgot. He was bold. Unmistakable. And entirely COCKS. As our real estate business enters a new chapter, our branding is evolving with it. But we’re not forgetting where we came from. The rooster deserves a proper retirement, and a permanent place in our story. So we’re keeping a selection of the original COCKS rooster merchandise available for those who want to own a piece of that history.